Electro-Harmonix Stereo Electric Mistress

What are these guys on? I love companies that don't take themselves too seriously. Electro-Harmonix is one of them. The demonstrate the new Electro-Harmonix Stereo Electric Mistress they have concocted another bizarre video. Check it out.

I need to get me some of them LED rings. They are very cool. The pedal sounds very cool too. I still find it hard to go past my trusty MXR Phase 90 re-issue though.