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Guitar Affair

Guitar Affair
This is a very cool concept I would love to see in Australia. Can't afford a classic guitar for your hot studio session coming up, or want a hot axe for that photoshoot? Then call Guitar Affair.

Guitar Affair has announced general availability of its offering that has been in testing with select customers since January. The new Guitar Affair service targets guitar enthusiasts who frequently travel for business as well as those who wish to demo limited availability guitars prior to purchasing them.

Under the new program, customers can rent a variety of high-end and boutique guitars, and have them shipped to any location in the US; be it their residence, a hotel where they are residing for business, or a vacation location. In addition to well known guitars like Gibson and Fender Custom Shop guitars, Guitar Affair has struck dealer relationships with small and boutique manufacturers whose guitars are seldom seen in stores. For those who are trying a guitar prior to purchase, Guitar Affair rebates the rental fees when the customer elects to purchase a guitar. The new service allows guitar enthusiasts to enjoy high-end instruments wherever they are, and to demo boutique instruments that would often have to be purchased without trying them.

Guitar Affair allows interested players who may be on the fence about a brand they haven't seen every day of their lives to try it for themselves in the comfort of their own home. The rental and demo service is currently available in the United States with plans to expand internationally in 2010.

I really do like this idea. I couldn't find on the site how much it costs, but it does have a $50 fee just to apply, so I'm thinking it won't be cheap, but still definitely worth the expense.

Has anyone used this service yet? I'd love to hear some feedback on it, especially considering they are looking at going international with it.

For more information, please visit www.guitaraffair.com

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About the author

Chris has written 560 articles for GuitarToyBox

Chris is a washed up has been grunge god trying to find redemption in the blues, but being side tracked by progressive metal, real life, and fantasies of composing professional wrestling theme music. He has a very out of date website at chriswatsonmusic.com and a home studio still in pieces one year on from moving house.He also tweets @chrislwatson.

3 Responses to "Guitar Affair"

  • Jim Basara 03:35 PM 25/5/2009

    Thanks for the kind comments on my business. I don’t mean to be hiding the pricing. You just need to click on a particular instrument to find it. Prices run the spectrum depending upon the leve of guitar that you want. If you’re just wanting a nice guitar to play while on a business trip or vacation, you can do the economically. If you want a more rare guitar, it will naturally cost more.

    I’m always interested in feedback on my business model and pricing. The $50 fee is something that I wrestled with. Consider that I’m sending out expensive guitars to people that I’ve never met. I either needed to somehow take a deposit for the value of the guitar, which is painful to the customer and expensive for me (credit cards take a fee for every transaction, even if it’s a deposit/refund), or I needed to treat the rental as a credit transaction, which it actually is. Running a credit and background check on someone is expensive, so that’s what the fee is there for. I felt that I couldn’t afford to have people signing up randomly and paying the fees to check them out only to have them never rent or buy anything from me. As most of my customers have realized, they get their $50 back in the form of credits fairly quickly.

    As I said, I’m always interested in other points of view, especially about how I can make this easier on customers.

    Thanks again for your comments.

    Jim Basara
    Owner, Guitar Affair

  • Chris 08:50 AM 26/5/2009

    No worries Jim. And you’re right. I just didn’t go in deep enough to the site to see the prices. And from what I’ve seen they are more than reasonable. I think the concept is amazing and I can’t wait to see if you bring it down under. Good luck and I hope you are exceeding successful with this endeavour.

  • Jim Basara 03:21 PM 05/6/2009

    Chris,

    Thanks for your very kind words. I would love to bring the idea down under someday. I opened up an office for a software company in Canberra a few years back and got to spend about 6 months traveling to several of your cities. It’s one of my absolute favorite places on earth and is populated with what is most likely the friendliest people on the planet. Beer and music ain’t bad either…

    Cheers,

    Jim

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